There’s are two very simple reasons what billboards can be a hugely effective piece of your advertising puzzle.
1. No pop-up blocker. No skip button. No mute. A good outdoor site catches someone at exactly the moment they’re deciding where to eat, shop, or turn next.
Twenty-seven years selling outdoor media and this part hasn’t changed — it’s the one channel your customer can’t scroll past.
2. For most products, only about 5% of your market are looking to buy at any one time. The job of the billboard is to plant the brand in the customer’s mind, so that when they’re looking to buy, they think of you.
Most purchases come from people who are already biased towards your product or business.
